Microsoft adCenter Labs is an applied research group dedicated to researching and incubating new digital advertising technologies. Formed in 2006, Microsoft adCenter Labs combines the talents of more than 120 top researchers and engineers, all dedicated to developing cutting-edge ways for consumers and advertisers to connect. Our researchers work across a broad range of technology areas, including keyword and content technologies, audience intelligence, ad selection and relevance, social networking, and video and interactive media. The algorithms developed by our team operate in the engines of Microsoft adCenter products such as Paid Search, Content Ads, and Behavioral Targeting. We are also committed to investing in developing online advertising products that will shape the future of advertising through more relevant and meaningful ads across online video, television and mobile devices.

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