Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), then became the Yellow Pages Publishers Association, has evolved into the Yellow Pages Association (YPA), the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide. Association members include Yellow Pages publishers, who produce products that account for almost 90 percent of the Yellow Pages revenue generated in the U.S. and Canada. Members also include the industry's international, national and local sales forces, certified marketing representatives (CMRs) and associate members, a group of industry stakeholders that include Yellow Pages advertisers, vendors and suppliers. The Association has members in 29 countries. The mission of YPA is to Lead, Serve, Grown, and Advocate for the Yellow Pages Industry.

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